Re: Apple
Apple seems to understand the consumer market better than Slurp. This may be due to Fruit being a hardware vendor first and providing software to make their kit work out of the box. As a hardware vendor, software sales is less important to them. What Slurp forgot is how they became dominant. It was combination of marketing, illegal deals, luck, and competitor blundering. This is likely to be a one time effect for Slurp. Fruit has survived and Chocolate Factory is well aware of Slurp's history.
As far as future market share, I suspect Fruit will grow some but not to 50%. The OEMs will be looking for an OS to push and some Linux distro/derivative is a good candidate for them. Many are testing the waters with Chromebooks.
Biting the hand that feeds IT
