Reply to post: Apples and Oranges

Ad blockers responsible for rise in upfront TV ad sales, claims report

Bucky 2

Apples and Oranges

My solution is to simply repeat the practice that is already in-place on television, and apply it to the web. Which is to say: The content creator eats the price of bandwidth for the ads, and uses his own equipment to broadcast them on the same station (i.e.: domain) that the primary content comes from.

It's absolutely no different than the system they prefer anyway, and would largely circumvent ad blockers.

If they applied the system they're using on the web to television, they'd be taking over your TV, switching to an all-ad station, make you watch it for a period of time, and then switching back to the channel you originally tuned to. Pretending surprise that people might resist such a scheme is completely disingenuous. I'm sure you would find ad-blocking devices becoming available for your television that would prevent the hijack altogether or block ad-only channels' frequencies.

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