Reply to post: The rules mean they have to do this

Tupperware vehemently denies any link to storage containerisation

Richard 12 Silver badge

The rules mean they have to do this

Trademarks aren't like copyright.

If you don't defend a trademark, you lose it. So they have to send the "cease and desist" letter, even if they really don't care and even if they rather like the comparison.

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