The rules mean they have to do this
Trademarks aren't like copyright.
If you don't defend a trademark, you lose it. So they have to send the "cease and desist" letter, even if they really don't care and even if they rather like the comparison.
Trademarks aren't like copyright.
If you don't defend a trademark, you lose it. So they have to send the "cease and desist" letter, even if they really don't care and even if they rather like the comparison.