Re: Why?
So that they can put the name resolution in the router perhaps?
If you mean - so that they can use it to connect you to your router then isn't that what the .lan or .local versions were for?
Please tell me those aren't now valid TLDs...
Of course they could always use config.netgear.com anyway - since they own the domain it's not problematic - then just put a page saying that you need to connect to your router's LAN, using it's DHCP and DNS for this link to work...