Re: A final throw of the dice before
Do you really think they would move to OS subscriptions? In consumer markets?
Yes!
It has been running for decades in the Enterprise market, where volume licence agreements are effectively an annual subscription.
In the consumer space, remember Windows 7 Starter edition and Office Starter? Which are intended to be bundled for free. Whilst Office Starter already includes advertising, Windows 7 Starter didn't. However, Apple have lead the way in modifying the OS to support advertising - even filing some patents, I don't doubt MS are going down the same path.