And for the majority of businesses...
They go 'meh' and get on with earning a living.
All this embiggening of Cloud, SAAS, DevOps is largely irrelevant to them
They'll give you a blank stare when you mention 'Big Data'.
the likes of Gartner live on a different planet to 99.99999% of the rest of us.
Still, it makes for a smile on a monday morning.