Not sure on the level of the fine but...
I can see the reason why it is happening. There were reasonable concerns about abuse of monopoly but rather than grumble and moan like Microsoft (and keep 'losing' the browser choice screen), Google managed to come up with an option that was even more abusive as it would cost even more for competitors to simply stand still in the advertising race. Not sure how they thought this would satisfy the worriers and clearly it has failed.
They would have done better to pick a simple option such as a clear split-screen with their stuff one side and everyone else the other so they could appear to give equal weight while still taking half the screen real-estate.
Biting the hand that feeds IT
