Re: Before internet advertising...
Before internet advertising the internet looked completely bollocks because most of the 'content' was produced by people who just wanted to say 'look at me I'm on the internet', whose only reward was to see their name on a page covered with flashing animated pictures. Remember Geocities?
With advertising came the possibility of making a website pay for itself, so it was more worthwhile investing time and money into making a site with content worth seeing, to keep people coming back.
Now it's swinging back the other way again, and as ad revenue drops off due to adblocking there will be a reduction in the effort people are prepared to put into providing content. Unless some alternative incentive is found, of course.
Do not confuse content providers with advertisers. It is the advertisers who make the jiggly things and the malvertisements. They are just as much a curse to the content providers as they are to the audience.
Content providers just want to get some return on their investment of time and effort creating a webpage which people want to view - and clearly people *do* want to view their content otherwise this whole topic of adblockers would be non-existent because a far simpler solution would be just to turn off the computer and not look at the web at all.