Reply to post: Re: Who knew ?

Blocking ads? Smaller digital publishers are smacked the hardest

Andy france

Re: Who knew ?

Following my previous argument through, by blocking the ads you would be in violation of their Terms and Conditions so they could block your access. It wouldn't bother them either because although it would loose you as a customer they would never have got any income from you, so your value to them is sadly zero. Eventually they go out of business, choose a different way of generating income or more likely end up with a consumer base that accepts the volume of adverts thrown at them as being tolerable return for the value of the site. They can then choose to increase or decrease the impact of the ads which will have an inverse relationship on their number of consumers and get to a happy compromise the gives them revenue and their customers value.

There will however continue to be some sites with no intentional consumers that use click bait to get people onto their site, throw invasive adverts at them and deliver nothing of value, and certainly not what the "bait" promised. Ad blocking seems too lenient for them and the supply of gullible people feeding them is endless

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