Reply to post: re: number6

Blocking ads? Smaller digital publishers are smacked the hardest

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re: number6


Despite my previous attempts to articulate this point you've done it much better.

A serverside execution of ad code would still inform the ad-slinger of a view and/or clickthrough but without the end user taking the direct hit to bandwidth and malware exposure.

With the added bonus that if malware did exist in an ad stream the server operator would be the one to catch it and could block that advertiser until the mess was cleaned up, increasing the reputability of the site(s) they host and generally making life a bit more pleasant all round for their viewers.

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