Before internet advertising...
...as in , what did all these fathomless thousands of people do before advertising was allowed on the internet? It wasn't even all that long ago that this particular income stream did not exist. So what the hell did all these bastards whining about their $-27billion do for a living back then that was obviously NOT making them bitch about missing their ficticious pay from their equally ficticious product?
Perhaps they should be re-purposed for tasks in line with their particular skillset and actual value to society...
My toilet needs cleaning.