Reply to post: Re: Because it means that publications like The Register will go bust.

Blocking ads? Smaller digital publishers are smacked the hardest

Adam 52 Silver badge

Re: Because it means that publications like The Register will go bust.

"Very unlikely. The numbers who are prepared to pay £400 pa wouldn't be enough to keep 15w lights on."

Which brings us full circle and is why the loss of ad revenue is going to be a killer for many papers.

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