Reply to post: Loose something you never had?

Blocking ads? Smaller digital publishers are smacked the hardest

Scoular

Loose something you never had?

Advertisers are not loosing anything actually, they are missing out on something they would have liked to have.

Anyone who ever bought a lottery ticket has had that experience, or almost everyone.

Many of those sites would vanish without trace and without loss to anyone but the operators if viewers had to pay and that would probably be a good thing.

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