Reply to post: Re: Because it means that publications like The Register will go bust.

Blocking ads? Smaller digital publishers are smacked the hardest

Doctor Syntax Silver badge

Re: Because it means that publications like The Register will go bust.

"For a national newspaper my guess is about £400/year will keep the lights on if a reasonable (i.e. more than The Independent's) audience takes them up."

Very unlikely. The numbers who are prepared to pay £400 pa wouldn't be enough to keep 15w lights on.

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