Reply to post: Re: RE: " won't get content..."

Blocking ads? Smaller digital publishers are smacked the hardest

Doctor Syntax Silver badge

Re: RE: " won't get content..."

"At the end of the day, website publishers are offering a package to the public"

That package currently includes the possibility of being hit by malware and adverts which are so downright annoying that they're more likely to lose business for the advertising client.

And your real problem isn't the likes of Reg readers blocking ads. It's those clients of whom there are probably a growing number, using adblockers because they find other advertisers ads annoying. At some point it's going to dawn on them that just as they find other ads annoying the rest of us see them in the same way. Then they're going to start asking themselves why they're paying good money to give themselves such a bad image.

The advertising industry's big problem isn't going to be ads not being seen, it's going to be ads not being sold. And the industry has had enough warning over the last few years but they're just so full of themselves that they can't believe they're so disliked.

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