Reply to post: Re: they'll happily settle for a small percentage of what they're getting now

Blocking ads? Smaller digital publishers are smacked the hardest

Pascal Monett Silver badge

Re: they'll happily settle for a small percentage of what they're getting now

So you're an advertiser. Well the article says that next year's income is already going to be sizeably smaller whether you like it or not. And given the issues of security that are cropping up with alarming regularity, it seems this trend is not going to go away.

The question you need to ask yourself is : are you ready to try a different way of doing things, or are you just going to carry on driving over the cliff ?

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