Smaller digital publishers?????????????
Adblock, sets out to block all adverts except those on its whitelist.
To get on the whitelist, you have to comply with Adblocks conditions.
Part of those conditions include coughing up some money towards maintaining the service, only, if you are a big time advertising company,
Small digital publishers will not be asked to pay.
So, if small time players are getting smacked, then we can only conclude that they are pushing the same old shite contrary to AdBlocks t&c's and/or they are a lot bigger than they are letting on.
Don't forget, some of the most hated spammers on the planet run out of a bedsit. Yes, by employee standards they're small, but by volume, they intrude on the live's of everyone.