Reply to post: Is This Legal Under The DPA?

Experian Audience Engine knows almost as much about you as Google


Is This Legal Under The DPA?

Maybe it has changed, but I thought that when the UK Data Protection Act was passed in 1998, one of the provisions introduced was something that basically said, "Data gathered and used for one purpose cannot then be re-used for a different purpose without the permission of the data subject..."

In other words, Experian might be able to harvest your data to determine if you are credit worthy, but that does not give them the right to sell that data for marketing purposes without your explicit permission...

I may be wrong - can anyone here clarify please?

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