Re: so Cash is king then?
Amazon and Paypal are king.
Experian and other carder information thieves get info only when you do a direct purchase. If you do a purchase through a marketplace they only get the info: "bought from Amazon" or "paid via PayPal".
So you can (and probably should) chose your poison. Funnily enough Bezos is actually not particularly forthcoming in terms of selling your data to every scumbag marketeer on the planet. Sure, Amazon uses it itself, but that use is relatively harmless compared to carders' data sales. You are not likely to be targeted for mortgage, insurance, double glazing and other typical "legitimate" scams based on that. PayPal is slightly more forthcoming with its data, but once again as both of them are actual payment processors they funnily enough (due to different liabilities) sell less of the data they have on you than Experian.