Reply to post: Re: Apple's dominance in Business continues

Tim Cook signs SAP for iOS – SANA app pact

JLV Silver badge

Re: Apple's dominance in Business continues

Totally what I am saying as well. But Apple will need to meet investors' expectations.

Watches and TVs have been lukewarm successes so far. An Apple Car would add a lot of revenue IF it sold well. Imagine the opportunity for bling factor (that's sarcasm btw)! But surely they would be careful to hedge that bet.

Barring another unexpected gadget from them, trying to grow enterprise income is a possible, even likely, target. Windows 10 not being universally loved opens an opportunity there as well. And they certainly have the resources to throw at it nowadays. I think the main issue is that becoming part of everyone's office day carries a massive stodginess and un-sexiness risk for their premium-priced branding. No more PC vs Mac ads featuring a goofy looking accountant/IT dweeb vs a hipster.

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