Re: It's not just the adverts
" If you are on cable you don't need a landline so there's no line rental in that respect for the BB cost."
Do you remember the days when "certain airlines" used to offer impossibly cheap airfares, then load in mandatory charges after they'd pulled you in?
There's a reason bait-and-switch advertising is illegal
As far as I'm concerned the ASA is talking bollocks. Trading standards should be getting involved involved - as they did when people started complaining about those airlines, with the result that the practice was declared illegal and all companies doing it had to stop RIGHT NOW - that's why you're supposed to be seeing the full prices, upfront, no surcharges or fees or taxes to add in later.
Perhaps Alexander Martin might like to get comments from his local trading standards office - I doubt they'll be impressed that misleading adverts will be allowed by the ASA until October.
Biting the hand that feeds IT
