Re: This is quite missleading
Your analogy of "landlord switched your lease from £200 a month to £180 daily" is almost correct.
A more correct analogy is that your landlord was charging you £2 per month, but now its £200 per month. You would go nuts that the price has increased 100x, but £2 per month is far too cheap and obviously unsustainable. The same with LiveDrive/MonsterCloud.
LiveDrive must have had a few million of seed money and told to get as many customers as they can (which they did), then hope to get brought out by a large company (which they did - J2 Global).
I run www.backupvault.co.uk and get daily requests to match/beat LiveDrive/MonsterClouds prices - and we steer well clear of it all. I prefer to offer a decent, reliable and encrypted backup service to end users and resellers.