Aren't SpaceX missing an opportunity here?
Advertising that they are ready to take stuff to Mars (vicinity? orbit? surface?) is great, kudos SpaceX, but...
The best way to advertise that you can do a thing is to... actually do a thing.
Thus, the best thing SpaceX could do would be to buy a lander (or make one, but getting someone else who has done it before to build it for them would be better), get all the SpaceX employees to throw in some stuff they want to send (Have your family's picture sent to Mars or, symbolically your Mother-in-Law's picture.) and just send it off.
As long as SpaceX remembers to have four cameras transmitting back to Earth, it should work great.
PS Didn't the Arkyd Series 100 asteroid spotter get advertised as having a screen within the camera's line of sight? If memory serves, you could pay to have your picture appear on the screen and then the camera would take a picture of it with one he-double-hockeysticks of a background. Let SpaceX do that!
Biting the hand that feeds IT
