Reply to post: Re: Not sure that this isn't intentional

Ding-dong, reality calling: iPhone slump is not Apple's doom

Anonymous Coward
Anonymous Coward

Re: Not sure that this isn't intentional

How can you intentionally sell less product? Companies have a few ways to do stock buyback programs, they can do it on a preannounced schedule price be damned, they can do the same but suspend sales when the price is too high (that's how Buffett likes to do it) or they can announce new buybacks when they know the price will be low - i.e. when they know the price is going to dip.

The third one is true here, they announced the bigger buyback because they knew the price would drop. It will probably stay down through the summer as they will fail to match 2015 Q2 and Q3 numbers as well. Whether it will stay down in the fall depends on the reception for the iPhone 7, as well as factors beyond their control like the dollar's strength and the health of the Chinese economy.

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