Re: @FF22 no one pays attention to them??
A long time ago i took note of a series of good ads. Brits of a certain age will remember the Hamlet ads - witty and even a fragment of JS Bach. As far as I was concerned it never did them a bit of good because I've never smoked.
And how many times have you reminded other people of their advert?
That ad and many others of its ilk were advertising masterpieces - they got *us* to republish them. How many times have you said "I bet he drinks Carling Black Label"? Look how many times you read the word "Simples" in forum postings. And who is this J. R. Hartley anyway?
So despite not being a part of their immediate target audience, do not for one moment believe that you were not influenced by the campaign, nor that your seeing those ads did the advertiser no good; the opposite is clearly true...
Vic.
Biting the hand that feeds IT
