"I've said elsewhere, the best service you can do for your industry is to report back the reaction and tell them that they need to get to work to make themselves publicly acceptable..."
Many of these businesses are in a position where they're not going to be liked no matter what. They're "dirty job" types of businesses where people don't go to them unless they HAVE to. As the saying goes, "Haters gonna hate," so you're in for the proverbial pound anyway. In which case, you HAVE to get in their subconscious so that when the times comes when they HAVE to get the dirty job done, they pick the first thing out of their mind and get it over with.
Biting the hand that feeds IT
