Captain! The edge of the world...
"A long time ago i took note of a series of good ads. Brits of a certain age will remember the Hamlet ads - witty and even a fragment of JS Bach. As far as I was concerned it never did them a bit of good because I've never smoked."
Yeah, they were entertaining. (And the same applies here; non-smoker).
Not buying the product because you and I are non-smokers, however, doesn't change the principal at work. In fact, I can't think of any other brand of cigar - so if I was to take up smoking, and specifically cigars, which brand am I going to initially think of?
(Whether they still exist all these years later, of course, is another matter.)