Too much BS
"....it does not capture the full ambition.
From today it is NHS Digital. We want to make sure people are aware this is an extraordinary and noble project."
When did a name have to capture ambition? Especially when it is a name of a public service. Why can't a functional name be just as good? Also i think (in my case anyway) they failed to make me aware through the new name of just how extraordinary (doing sneaky stuff with data, not that extraordinary) and noble this project is.
This all sounds like an explanation for a new £150,000 logo that is the same as the old one.