Reg's a changin'
The ads, that is. For five years or so, I've used a Flash-blocking plugin in Chrome as a poor man's ad blocker. It's served me well enough. I don't actually desire to deprive my news sites of revenue, I just hate the distracting and patently ridiculous nature of autoplay ads with fucking sound (yes, I've now noticed your product, now FUCK OFF!!! -- IBM used to be great for these).
That all changed yesterday when El Reg started having HTML5 animated ads that were super annoying. I've now joined the horde of angry AdBlock+ users. Thanks, El Reg!