Although 97% of desktop computer users prefer non-Apple OSs
Although 97% of desktop computer users prefer non-Apple OSs, and 99% actually shell out mony rather than accept Linux's free product, MS would do well to remember that selling apps is easier when potential customers don't have to worry about security.
Apple and Linux are dismal examples of marketing.
Linux can't even give its product away. Apple sells less than one copy for every 20 copies MS sells.
However, there is little money in trying to beat zero sales.
Set the bar higher.
If you really want to rack up app sales, then deliver a better product. Deliver a product people can trust on the OS people want. Apple and Linux can't. MS can. But to do that MS has to improve security.
Yesterday I deleted 12 apps from my Chrome and Firefox browsers and 6 from my Calibre e-reader because vulnerabilities discovered in Firefox allows apps to take advantage of security accesses granted other apps.
MS needs better security than Mozilla and Google.
To get intelligent people to buy and use apps on computers customers care about (need security on), MS needs to ensure security.