I didn't miss the point at all. The author doesn't like guns and thinks Americans are crazy for carrying a concealed firearm for self defense.
The article wasn't a review of the product, but a rant against the society in which such a product would be purchased.
I chose to respond primarily to the product itself, which I consider useless and proposed better alternatives for those that wish to carry a concealed firearm. I'm a firearms instructor and state certified concealed carry handgun course instructor in my state, as well as retired career military, so I feel I can provide some advice there.
As always, this is a hotly contested subject even within the United States, and I again will take the high road and not beat that dead horse here.