Re: They chose the wrong market . . .
I used one a while back at a Microsoft event.
It was running Fruit Ninja, and it was great fun. The next day it was running two-player Flow, which was good too. There were queues waiting to use it
These things are really easy to use, which is perhaps where they'll be better than previous electronic whiteboards and such.
Get one in the university tutorial room, and students may even decide to show up.