Re: Negative Stereotyping
Santa from Exeter, I think you are right in your implication that the other things on the list have dire implications. I would argue that rice is one of the simplest things to make and has been for millennia. Turning it into a microwavable product indicates that people are willing to pay extra for an inferior product that gains them little in the way of time. It pretty much says they are too stupid or lazy or whatever to boil water.
I give you a thumbs up for being engaged on the subject. To the consumers who fuel these metrics, see icon.