Creating a problem..
The thing is Windows 10 isn't a *bad* OS, it's actually given new life to a number of ageing systems and I've been quite happy to recommend it to people along with Spybot Anti-Beacon to hold back the telemetry stuff.
However, this nagware / adware / spyware issue is putting a lot of people off. I dare say the install numbers might be higher WITHOUT it. People are starting to treat Win 10 as ***DO NOT WANT*** ***VIRUS*** due to how forcefully it is being pushed, rather than the OS upgrade it is.
Things like advertising on the log-on screen and start menu once you get 10 haven't helped either, I've seen people roll back to 7 after that.
So you have, at the core, a decent enough OS, the modern stuff that's left in there from Windows 8 (settings control panel vs. traditional control panel) is still a huge piece of garbage, as it was in Windows 8, but otherwise I can't complain. Microsoft's marketing department, with this strategy, and the spyware is shooting itself in the foot however, they're starting to create the next Vista simply through bad marketing (and awful spyware)