Get the alternate HTC releases, just like Microsoft.
I've owned the HTC Desire, One X and M8. Each of these have been the leading Android (If not all) phone at the time.
I skipped the M7 which was a humdinger and am waiting for the M10 before upgrading my M8. The M9 wasn't a bad phone, it was just that the M8 was so good that the leap to the M9 wasn't that noticeable. We reached a point a while ago that the rate of improvement in phones has slowed as the current crop of devices are pretty magnificent and only differentiated by tiny differences.