How about...
All advertisements (in any form) have to be pre-vetted, by a regulatory agency, at the advertiser's expense (+x%, a nice little tax earner...). Any found to be unsuitable are not allowed to be used.
Any advertisers found to be spewing malware (intentionally or otherwise) are prosecuted and given a heavy fine.
In addition to the usual ban on offensive and subliminal advertising, the following would not be allowed:
- Flashing or animated adverts
- pop-ups / pop-unders
- full page advertising
- 'click-through' advertising
- deceptive (i.e. pretending to be a computer error message)
Obviously, this would be unworkable, as it would require a global effort, and global cooperation, so instead, I'll just continue to use an ad blocker to remove intrusive and malicious advertising from my browser. Your move advertising industry.