Re: Like it or not...
"... let's face it, everyone dislikes ads, but everyone equally dislikes paying for stuff. And at the moment ads largely pay for that stuff, so there is a problem."
Ads might pay website operators, but downloading the ads costs the enduser. The more irksome/intrusive the ad (and therefore the more code or embedded movies it invariably contains), the more it costs.
This is completely unlike the ad delivery model in every other kind of media. Think of adblockers as someone changing channels (it's that threat which mediates advertising on TV or Radio).