Re: Isn't that what eventually did in Computer Shopper
"Nope. I actually use to buy it FOR the ads. Their content was crap."
That was the point. But eventually it went from some of the ads being crap to most of them.
Ads are supposed to pay for the magazine/newspaper (what you pay bears little relationship to production costs and is more related to distribution, plus "what the market will bear").
On the internet the same thing applies, but the same as I stopped reading mags which over time became more useless ads vs useful copy, I'll stop using a site if the copy is bad - but in the meantime I tend to block the ads because they're intrusive.
(I'll bring up the subject of bandwidth charges, especially on mobiles. Webvertisers and spammers all think that the Internet is free, but that's because the recipient is paying.)