Reply to post: Re: How do people use the web without an ad blocker?

More and more Brits are using ad-blockers, says survey

Alan Brown Silver badge

Re: How do people use the web without an ad blocker?

"Advertisers complain that I have no "right" to steal their expensively created "content", but also believe as an article of faith that they can treat my paid-for bandwidth as a free good."

That's the point.

All advertising on the Internet is "cost shifted to the recipient" - which means that advertisers need to respect the recipient's wishes or face being blocked.

The fact that so many demand access at all costs shows that the spammer mindset is alive and kicking in the marketing community.

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