Re: caffeine addict-
Of course they have to be paid for, but they also have to be worth what they are asking and be good value for money. If something ceases to exist because nobody wants it enough to pay for it and nobody wants to supply it for free then so be it. It was always living on borrowed time anyway.
If the experience that the website gives becomes an unpleasant experience because of the ads then it is not worth visiting. In fact if a person doesn't want to see ads, yet they have them foisted on them, then the advertiser loses goodwill through their intrusive action, and therefore business.
How are people so blind that they cannot see this?
The goal is for these people to find a better way of monetizing the web, one that works and doesn't piss people off.