Reply to post: Re: The IAB wants more consumer-friendly and “lighter” ads

More and more Brits are using ad-blockers, says survey

VinceH Silver badge

Re: The IAB wants more consumer-friendly and “lighter” ads

Quite.

I don't use an ad blocker per se, just NoScript which effectively blocks the worst, only letting through simple, static adverts served up using vanilla HTML. If [the site's own] scripts have been whitelisted, and adverts are served via the site's own Javascript, I'll see those. (I also use Ghostery for blocking trackers - but cookies are wiped at the end of every session here anyway.)

On sites that carry simple adverts that are dished up that way, therefore, I see their advertising.

So it's pretty much a case that I do see adverts that are more consumer-friendly and lighter. Sadly (for the sites) not many seem to carry that sort - though some do. Krebs on Security, for example.

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