Reply to post: The IAB wants more consumer-friendly and “lighter” ads

More and more Brits are using ad-blockers, says survey

Graham Marsden
Holmes

The IAB wants more consumer-friendly and “lighter” ads

You mean what *we've* wanted for years because of their annoying/ intrusive/ loud/ slow/ malware laden adverts which force us to use uBlock etc to allow us to browse in peace?

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