Turn it off? Not no way, no chance, no how.
"54 per cent of those surveyed (and more 18-24s) said they’d turn the blocker off to reach a particular site or service."
I've been using Adblock+ for many years (and NoScript) and I've never turned off ad blocking in all that time. I recently tried browsing the web using someone else's computer (no blocking) and it was an entirely different, horrible place, with pop up ads, ads blocking the content, flashing ads and even someone shouting an advert at me. F**k all that! How do people use the web without an ad blocker?