"I do not understand the apparently negative tone of the article."
One reason is apparent to me: you don't understand how films and TV productions are financed and sold. Presales fund production, and the agreements typically use price discrimination across EU member states.
We regularly mock luvvies (like Stephen Fry) who claim to know how technology works. Maybe we should do the same for techies who don't understand the economics of producing cultural goods - and don't want to learn.
"By the way, Andrew, it appears that you forgot to set the moderation flag this time."
I really ought to start selling tinfoil hats. It sounds like you need one.