Evil Corp
As much as I will be turning my win 10 to basic when I actually install it, how bad is it really? I mean we all panic and go off on one but surely people aren't in the banana boat of 'Google don't do this' or any other 'inserttechcompanyherethatprovidefreestuff'. Microsoft aren't interested in you as an individual. Like all other companies, they want the big data.
I admit that they could be a bit...a lot more clear about this, but they know it'll scare people off and everyone would have a massive over reaction to it. We still have a reaction, but at least it isn't in the public eye so MS have scored a win on this one.