I've got a dash cam and the card has corrupted a couple of times (it's not SanDisk mind, and was one that came with it) so I can see a market for more heavy duty cards for devices that could be vital for providing evidence.
And I can see some people might pay extra for such peace of mind, even if existing cards would work as well in 99% of situations. Heck, people pay a premium for loads of things when safety is mentioned. If this gives SanDisk a few extra quid to further card development for all then it's no bad thing.