Re: Yes, It's Exciting And All That
Book tip: "Limit"* by Frank Schätzing** features a protagonist based more than loosely on Branson. Got rich in the media business, now operates the world's first space elevator and has just buildt a hotel on the moon. Pretty good sci-fi themed political thriller, AFAIKT the science bits are researched quite well, so no 'Duh' moments.
*yes, there is an english version
**yes, the guy who dreamt up the Yrr