Special interest groups use a tactic of creating a fake dispute where there is none.
Like how American politics presents gay marriage as a 50/50 genuine debate, when it's this clear cut thing, of course people should have equal rights. Or clean coal (No it's fility), or teaching creationism in schools (No you ignorant twats).
A similar dynamic is at play here. Most people agree that letting Facebook digitally colonise India is horribly shortsighted, and a barely veiled neo-liberal landgrab, yet here we have all this media noise creating a fake debate.
Noise paid for by Facebook.