They might have a better chance if they drop the Free part of Free Basics, I'm thinking along the lines of
We own your connection, what you read, what you (will) buy, know everything about you and will even attempt to control how you feel basics.
It's a bit more honest.
(the control how you feel reference in case anyone forgot http://www.bbc.co.uk/news/technology-28051930)
How exactly will free basics work with google because I'm assuming most people will be accessing this on cheap android phones? Are they going to create an app store as well?