Re: If Amazon/Google can disrupt your business
I live in SW Brum. There's a massive ASDA 15 *walk* from my house (I used to walk there and back as a morning constitutional when the weather wasn't shit).
There's a Morrisons 10 minutes drive, and 5 minutes beyond that a Sainsburys.
5 minute drive gets me to Harborne, where there's a Waitrose (2 miles from the Asda). And 5 minutes drive to Quinton gets me to Tescos.
And in the past, just to prove to SWMBO, I have gone to all 5, and we have seen (apart from own-brand, obviously) they stock (or *don't*) stock exactly the same things.
So, as with genomes that get lazy, and are all susceptible to the same disease, the big supermarkets appear to have become so homogenised it should be childs play to differentiate from them, and steal their customers. And the smaller more niche outlets can stop being so smug. (Looks at the "delicatessens" in the West Midlands who also stock identikit products - and not what I'd want).